Catalog, pricing, who's actually engaged, getting paid. Verai runs the whole thing. Shopify B2B gives your buyers a cart.
No credit card needed. Takes about two minutes.
Verai
Built only for wholesale brands and buyers.
Shopify B2B
A B2B add-on inside a retail platform.
SEE THE DIFFERENCE
Shopify B2B
What a Shopify B2B buyer sees. Title, price, variant, sold out or not. If they need anything else, they're back to email.
Verai
One product record. Certifications, claims, shipment specs, shelf life, sell-through velocity, distributor notes, even product-specific FAQs, all of it feeding straight into the buyer's Brand Portal.
FEATURE COMPARISON
Brand Portals & Buyer Access
Capability
Shopify B2B
Verai
No buyer login or account required to browse
Not included
✓
New buyers can request access on their own
Not included
✓
QR code access for trade shows
Not included
✓
Custom domain for the buyer-facing portal
✓
✓
Product Data
Capability
Shopify B2B
Verai
AI enhanced product images
✓
✓
Certifications and claims, linked to source documents
Not included
✓
Shipment, storage, promo schedule, and sell-through velocity data
Not included
✓
Product-specific FAQs
Not included
✓
Pricing
Capability
Shopify B2B
Verai
Custom pricing per buyer or account
✓
✓
More than 3 catalogs
Shopify Plus
✓
Requests & Payments
Capability
Shopify B2B
Verai
Sample requests
Not included
✓
Every request tracked with a status
Partially (orders only)
✓
Direct checkout and payment
✓
✓
Buyer Engagement Insights
Capability
Shopify B2B
Verai
See who's interested, product interactions, buyer actions, and repeat buyers
Not included
✓
AI-generated activity briefing
Not included
✓
Getting Started
Capability
Shopify B2B
Verai
Import existing product data automatically
Partially (CSV only, manual mapping)
✓
FIVE WAYS IT'S DIFFERENT
01
A company account on Shopify B2B is something you build for a buyer you already have. There's no signup form for someone new. When a buyer discovers your brand, at a trade show, through a referral, or from a cold email, you're stuck pointing them to the free Shopify Forms app and building their account by hand once they respond. Verai skips that step. Share a public or gated Brand Portal, put a QR code on your booth, or send a link, and a brand-new buyer can browse your catalog and request it. All without you touching your admin first.
02
Shopify B2B gives a buyer a title, a description, a price, some bullets, and a variant table. That's it. Verai's product record covers all of it: certifications and claims linked to their source documents, shipment and storage details, a promo calendar, sell-through velocity by channel, distributor info, and product-specific FAQs, all pulled straight into the buyer's Brand Portal. A buyer's question gets answered on the page, not in a follow-up email.
03
On Shopify B2B, a "catalog" is both the price list and the product visibility rules for a group of customers at once, and lower plans cap you at 3 catalogs and 3 markets total. A couple of distributor accounts, a few regions, one custom deal, and a real wholesale operation are already past 3. The only way to a 4th is upgrading to Shopify Plus for $2,500/mo. Verai's Pricelists are a separate object entirely: build one, assign it to any Brand Portal, and swap it any time, mid-negotiation or mid-trade-show, with no cap tied to how many customer groups or products you're managing.
04
Shopify B2B has an order history. It has nothing that tells you a buyer opened your catalog three times this week and still hasn't ordered. Verai's Buyer Engagement Insights track five things on every Brand Portal: who's opening it, who's actually interested before they say so, what's holding their attention, their highest-intent moves, and who keeps coming back. You sent your portal to fifteen buyers last month. Three of them came back this week. That's your call list, not a gut feeling.
05
A sample request, an order inquiry, a buyer ready to pay: on Shopify B2B, only the last one has a real workflow, and even that runs through a rep building a one-off draft order and emailing it, since there's no quoting tool to negotiate through. Verai's Request Inbox catches all three the moment a buyer submits them from your Brand Portal, no account required. Every request carries a status, so nothing sits in "probably handled." Assign it, send a Stripe checkout link, and get paid without leaving the request.
WHO THIS IS BUILT FOR
You want a public front door for buyers, so someone new can find you without you setting up an account for them first
You want wholesale tools built for the job, without an enterprise price tag or a dev team behind you
You want a product page that answers a buyer's questions (specs, certs, the right price for them) without an email back and forth
You're running Shopify B2B and starting to notice it was built for your storefront, not your buyers
You're realizing buyers browse and go quiet, with no way to tell who was actually interested
You're tired of building a company account by hand every time a new buyer wants in
Moving your product data shouldn't mean starting from scratch. Point Verai at your existing Shopify store (or a spreadsheet, a PDF, a Faire catalog, even a URL), and Verai's AI reads it and automatically builds your product records. Review everything before it goes live.
Need a hand? A Verai migration specialist can walk you through setup.
QUESTIONS
No. Verai works alongside any digital storefront, or just use Verai.
Yes. Keep Shopify B2B for retail and the wholesale accounts you already run through it, and use Verai as the front door for your product story, pricing, and new buyer relationships.
Shopify B2B is a wholesale add-on inside a platform built for retail storefronts. Verai is built only for wholesale: a public front door for new buyers, a product record deep enough to answer their questions without an email, insight into who's actually engaged, and checkout that gets you paid, all in one place.
Regardless of the Shopify tier, Plus included: there's still no native way for a new buyer to sign up on their own, still no signal for who's engaged with your catalog before they order, and still no field for certifications, shelf life, distributor notes, or the other product depth a wholesale buyer actually asks about. Verai has all three.
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Both work. Buyers can check out directly through Verai's Stripe integration, or you can route requests to whatever ordering channel you already use: your website, Faire, or your own process.
Import it. Verai reads product data from Shopify, Faire, a spreadsheet, a PDF, or a URL and builds your records automatically. You review everything before it goes live.